Enko
A powerful B2B e-commerce platform built on Magento for a leading New Zealand supplier of smart interior systems, streamlining wholesale ordering and product discovery.
Enko Group is a prominent B2B supplier of smart systems for design interiors in New Zealand. The project involved building a robust e-commerce platform that could handle complex B2B workflows — from bulk ordering to custom product catalogues — while providing an intuitive experience for trade customers across the country.
Streamlining complex B2B purchasing workflows
Enko needed an efficient digital platform to replace manual ordering processes and serve their trade customers with a professional, self-service experience. The vast product catalogue with thousands of SKUs made product discovery a critical challenge, and customers required the ability to quickly place bulk orders across multiple product lines.
- • Large product catalogue with thousands of SKUs requiring fast, accurate search
- • Complex B2B ordering workflows not supported by standard e-commerce setups
- • Trade customers needed a self-service platform for day-to-day purchasing
- • Product data and imagery needed to be presentable for downstream client use
A tailored Magento B2B platform with smart search and ordering tools
We built a custom Magento-based B2B e-commerce platform with specialised features designed around Enko's daily business operations. Algolia-powered search was integrated to handle the extensive product catalogue, and custom quick-order functionality was developed to streamline bulk purchasing.
- • Algolia Search Integration — Fast, accurate product search across a vast SKU collection with typo tolerance and faceted filtering
- • Quick Order System — Allows customers to rapidly place multi-product orders from any page on the site
- • Custom Print Feature — Enables trade customers to generate professional product sheets for their own clients
- • Guided Shopping Experience — Step-by-step shopping tour helping new customers navigate the platform and checkout process
Key Deliverables
Frontend Development
- Responsive storefront with tailored B2B user experience
- Guided shopping tour for onboarding new trade customers
- Custom print-ready product data sheets for downstream sales
Backend Development
- Magento backend configured for efficient daily operations management
- Quick order functionality enabling bulk multi-product purchasing
- Custom B2B pricing and catalogue rules for trade accounts
Search & Discovery
- Algolia-powered search integration for fast, intuitive product discovery
- Faceted filtering across product categories, styles, and specifications
- Optimised indexing for thousands of SKUs with instant results
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